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Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Boston MA, United States; New York, NY, United States; Washington D.C., United States;
  • Program Terms: Trimester 2
  • Homepage: Click to visit
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Deakin Faculty: Faculty of Business & Law Program Type: Faculty Led Study Tour
Credit Weighting: 1 Credit Point, 2 Credit Points Credit Type: Postgraduate
OS Help Available: No New Colombo Plan Funded: No
Scholarships Available: Yes
Program Description:


FBL US MarketingProgram

Postgraduate students are invited to join the 7th Deakin United States Marketing Study Program in June 2018. Students will travel through Boston, New York and Washington, D.C and will have the opportunity to complete one OR two units over this 10 day period in Marketing Management and/or International Marketing. Students will travel with two Deakin academics who will manage the program and facilitate site visits, lecturers, networking opportunities, social activities and study time.

Professor John Hall and Dr Adnan Yusuf will accompany this program.
“I was privileged to be a part of the US Study Tour with such a wonderfully diverse group of students. The tour was intensive, rewarding and a thoroughly worthwhile learning experience. We were fortunate enough to visit a number of companies (including Google, Microsoft, Hermes, The Walt Disney Company, and the Yankees) and spent some time at Columbia University and UCLA. Learning from senior executives, along with being briefed on current marketing trends and contemporary marketing theory was particularly insightful, an experience which would be difficult to recreate in a classroom environment, or from a textbook.” – Past participant

United States - Boston, New York and Washington, D.C.
  1. A series of classes provided by academic staff from Deakin University.
  2. Guest lectures and seminars delivered by senior managers of multi-national corporations e.g. Austrade, Amazon, Delta Airlines, and Ansell.
  3. Site visits to specially selected Fortune 500 businesses e.g. Samsung, Madison Square Garden Company, and Coca-Cola.
  4. Time to explore famous locations in these cities and tourist attractions e.g. CNN, and a Boston Sightseeing Tour. 

Program Dates:
Sunday 17 June -  Wednesday 27 June 2018
The program will commence at 1pm on Sunday 17 June and conclude at midday Wednesday 27 June.

Dates to note:
Applications close: Sunday 18 March
Students notified of application outcome: Friday 6 April
1st Deposit Due (non-refundable): Within 7 days of being made an offer*
2nd Payment Due: TBC
Final Payment Due: TBC

Unit Information

Credit information
Unit Information

Students can select to study either units or select both.

For MBA Students –
MBT720 - Marketing Management
Assessment 1: Written assignment (group) 3,000 words 30%
Assessment 2: Reflective journal (Individual) 1,600 words 20%
Assessment 3: Time limited assignment (Individual) Time limited assignment (7 days) 50%

MPT736 - International Marketing
Assessment 1: Test(s) 20%
Assessment 2: Written assignment 1 (group) 4000 words 40%
Assessment 3: Written assignment 2 (individual) 4000 words 40%

For Postgraduate students –
MPT732 - Marketing Management
Assessment 1: Test(s) 20%
Assessment 2: Written assignment 1 (group) 4000 words 40%
Assessment 3: Written assignment 2 (individual) 4000 words 40%

MPT736 - International Marketing
Assessment 1: Test(s) 20%
Assessment 2: Written assignment 1 (group) 4000 words 40%
Assessment 3: Written assignment 2 (individual) 4000 words 40%

Cost and Funding

cost and funding
Program Costs:

$3,805 USD (approx. $4,760 AUD as at 23/1/18) + flights.
A $2,000 grant will be provided to each Deakin Business School student participating on the program. (For eligibility questions please contact
What is included?
  • Twin share accommodation 
  • Daily breakfast
  • In country travel /transport to all program activities (flights, bus/coach, airport transfers etc)
  • Industry visits e.g. Samsung, Madison Square Garden Company, Coca-Cola
  • Academic visits e.g. Colombia Business School
  • Deakin comprehensive travel insurance. 
What is not included?
  • Flights to and from the USA
  • Passport and visas
  • Spending money
  • Meals not specified on the itinerary
  • Textbooks (if required)
  • Tuition fees for unit/s enrolment. 

Important Information

Important to note:

  1. Students do not need to gain approval from a student adviser prior to applying for this program – eligibility will be confirmed by the International Team via Student     Services.
  2. Program cost is subject to change, students will be notified of final costs when applications close.
  3. Final itinerary is subject to change and changes to this does not qualify students for a refund.
  4. This program is available to Domestic and International students.
  5. A minimum number of students (15) is required in order for this program to run, the Deakin Business School has the right to cancel this program if this is not achieved.
  6. *Students will be provided a full refund if Deakin Business School cancels the program.
  7. Students will still need to pay their Deakin Unit fee for each unit they participate in as per their normal fee arrangements. 
Contact for more information.

Check out all Business and Law International Study Programs here.

This program is currently not accepting applications.