Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Atlanta, GA, United States; Boston MA, United States; New York, NY, United States;
  • Program Terms: Trimester 2
  • Homepage: Click to visit
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Deakin Faculty: Faculty of Business & Law Program Type: Faculty Led Study Tour
Credit Weighting: 1 Credit Point, 2 Credit Points Credit Type: Postgraduate
OS Help Available: No New Colombo Plan Funded: No
Scholarships Available: Yes
Program Description:
U.S. Marketing Study Program
Note: Students do not need to see a Student Adviser prior to applying for the below program, the International team will liaise directly with Student Services to confirm you have room in your course to participate.

United States Marketing Study Program
June - July 2017

About the Program:
Postgraduate students are invited to join the 6th Deakin United States Marketing Study Program in June – July 2017. Students will travel through Boston, New York and Atlanta and will have the opportunity to complete one OR two units over this 10 day period in Marketing Management and/or International Marketing. Students will travel with two Deakin academics who will manage the program and facilitate site visits, lecturers, networking opportunities, social activities and study time.

View the example itinerary here: Deakin University USA.PDF
Professor John Hall and Dr Alvin Lee will accompany this program.
“I was privileged to be a part of the US Study Tour with such a wonderfully diverse group of students. The tour was intensive, rewarding and a thoroughly worthwhile learning experience. We were fortunate enough to visit a number of companies (including Google, Microsoft, Hermes, The Walt Disney Company, and the Yankees) and spent some time at Columbia University and UCLA. Learning from senior executives, along with being briefed on current marketing trends and contemporary marketing theory was particularly insightful, an experience which would be difficult to recreate in a classroom environment, or from a textbook.” – Matt Delmenico.
United States - Boston, New York and Atlanta.
  • A series of classes provided by academic staff from Deakin University, Columbia University, and Georgia Tech University.
  • Guest lectures and seminars delivered by senior managers of multi-national corporations e.g. Austrade, Amazon, Delta Airlines, and Ansell.
  • Site visits to specially selected Fortune 500 businesses e.g. Samsung, Madison Square Garden Company, and Coca-Cola.
  • Time to explore famous locations in these cities and tourist sites e.g. CNN, and a Boston Sightseeing Tour. 

Program Dates:
Sunday 18 June – Wednesday 28 June, 2017.
Students will need to arrive in Boston by mid-morning on Sunday 18 June and can depart late-afternoon Wednesday 28 June.
Program Costs:
$3,525 USD (approx. $4,600 AUD as at 6/2/17) + flights.
$1,000 grants will be provided to all participating B&L students to support the travel costs for the program! You must be enrolled in a degree within the Faculty of Business and Law while overseas in order to receive these funds.
What is included?
  • Twin share accommodation (single rooms available for an extra $1,200 approx)
  • Daily breakfast
  • Domestic travel/transport to all program activities (flights, bus/coach, airport transfers etc)
  • Industry visits e.g. Samsung, Madison Square Garden Company, Coca-Cola
  • Academic visits e.g. Georgia Tech, Colombia Business School
  • Deakin comprehensive travel insurance. 

What is not included?
  • Flights to and from the USA
  • Passport and visas
  • Spending money
  • Meals not specified on the itinerary
  • Textbooks (if required)
  • Tuition fees for unit/s enrolment. 
Unit Information:
Students can select to study either units or select both.
For MBA Students –
MBT720 - Marketing Management
Assessment 1: Written assignment (group) 3,000 words 30%
Assessment 2: Reflective journal (Individual) 1,600 words 20%
Assessment 3: Time limited assignment (Individual) Time limited assignment (7 days) 50%
MPT736 - International Marketing
Assessment 1: Test(s) 20%
Assessment 2: Written assignment 1 (group) 4000 words 40%
Assessment 3: Written assignment 2 (individual) 4000 words 40%
For Postgraduate students –
MPT732 - Marketing Management
Assessment 1: Test(s) 20%
Assessment 2: Written assignment 1 (group) 4000 words 40%
Assessment 3: Written assignment 2 (individual) 4000 words 40%
MPT736 - International Marketing
Assessment 1: Test(s) 20%
Assessment 2: Written assignment 1 (group) 4000 words 40%
Assessment 3: Written assignment 2 (individual) 4000 words 40%
All Postgraduate students are eligible to apply for this program.
Dates to note:
Applications close: Sunday 19 March
Students notified of application outcome: Friday 31 March
1st Deposit Due (non-refundable): Within 7 days of being made an offer*
2nd Payment Due: TBC
Final Payment Due: TBC
Important to note:
  • Students do not need to gain approval from a student adviser prior to applying for this program – eligibility will be confirmed by the International Team via Student Services.
  • Program cost is subject to change, students will be notified of final costs when applications close.
  • Final itinerary is subject to change and changes to this does not qualify students for a refund.
  • This program is available to Domestic and International students.
  • A minimum number of students (15) is required in order for this program to run, the Deakin Business School has the right to cancel this program if this is not achieved.
  • *Students will be provided a full refund if Deakin Business School cancels the program.
  • Students will still need to pay their Deakin Unit fee for each unit they participate in as per their normal fee arrangements. 
Contact for more information.

Check out all Business and Law International Study Programs here.

This program is currently not accepting applications.