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Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Marseille, France
  • Program Terms: June-July
  • Homepage: Click to visit
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Deakin Faculty: Faculty of Arts & Education, Faculty of Business & Law, Faculty of Health, Faculty of Science, Engineering & Built Environments Program Type: Short Term Partner Program - Exchange
Language of Instruction: English Credit Weighting: 1 Credit Point
Credit Type: Undergraduate Housing Options: Own Arrangements
OS Help Available: Yes Minimum Entry Requirement: 60
New Colombo Plan Funded: No Scholarships Available: Yes
GCP Points: 30
Program Description:



WAM of above 60.
Students have to have at least 2 years of University studies completed.
5 x $1,000 travel grants available (selection based on WAM)


Add a Euro-Mediterranean perspective to your business studies and experience the beauty of the Provence region of France. Participate in an intense cultural experience. Create an international network of friends. The Marseille Campus welcomes you to participate in this short term session. KEDGE Business School offers you the incredible opportunity to earn credit in the south of France experimenting the beauty of the Provence.


June 17th - June 28th 2018


Did you know?

Marseille is the oldest city in France and was created over 2,600 years ago.

Location Profile

Location Profile
About Marseille Marseille

Marseille is a port city in Southern France which has a complex history. It was founded by the Phoceans in 600BC and is one of the oldest cities in Europe. With around one million inhabitants, Marseille is the second largest city in France in terms of population and the largest in terms of area. Its population is a real melting pot of different cultures. Indeed, the people of Marseille have varying ethnic backgrounds, with a lot of Italians and Spanish having immigrated to the area after the second world war. From colourful markets (like Noailles market) that will make you feel like you are in Africa, to the Calanques (a natural area of big cliffs falling into the sea - Calanque means fjord), from the Panier area (the oldest place of the town and historically the place where newcomers installed) to the Vieux-Port (old harbor) and the Corniche (a road along the sea) Marseille has definitely a lot to offer.

About France

France, in Western Europe, encompasses medieval cities, alpine villages and Mediterranean beaches. Paris, its capital, is famed for its fashion houses, classical art museums including the Louvre and monuments like the Eiffel Tower. The country is also renowned for its wines and sophisticated cuisine. Whether you end up walking barefoot across wave-rippled sand to Mont St-Michel, riding a cable car to glacial panoramas above Chamonix, or cartwheeling down Europe's highest sand dune, France does not disappoint.

Credit Information

Credit Information

You will be studying the following unit:

Sports Marketing, Communication & Strategic Management
This program has been assessed as equivalent of MMS308, 1 Deakin credit.
Approved by Business and Law

This course consists of two modules:

1.) Strategic Management & Advanced Marketing for Sports Organisations
By the end of this course you will:
  • Develop an understanding of the strategic role of marketing in sports business firms and the importance of appropriate decision making
  • Develop the skills necessary to utilise the course’s tools and frameworks, designed to identify revenue opportunities, and make strategic sports marketing decisions
  • Develop responsible leadership and strategic skills in the context of the sports marketing businesses.
The course consists of lectures, exercises, article discussions, group work, presentations and a brand project.

2.) Sports Marketing & Communication
At the end of this course you will be able to:
  • Analyse opportunities and alternatives in sports businesses in an open, honest manner
  • Identify the customer and market segments that they have chosen and to be competitive in the sports business area
  • Demonstrate causal relationships between the attributes of products and/or services, including their organisational image/ reputation.
  • Reach conclusions based on demonstrable evidence and analysis

Cost and Funding

Cost and Funding
This is an exchange program meaning there is no tuition fee paid to Kedge Business School. You are just required to pay an application fee of 100 Euros to Kedge directly and $55 application fee to Deakin University.
Your enrollment will sit with Deakin University meaning you will pay your unit fee to Deakin as per usual.
Please note you will have to pay for flights, visa/ travel costs, accommodation and personal expenses.

OS- HELP loan
Overseas Student HELP loans (OS-HELP) are provided by the Commonwealth government to eligible HECS-HELP students undertaking various international experiences for credit. This loan is added to your HELP debt and can be up to $6,665.
The following link will provide more information on the OS-Help

Youth Allowance and Austudy
If you are currently receiving Youth Allowance or Austudy you can continue to receive payments while studying overseas as long you have a full time study load for the year. The following link will provide more information on the Youth Allowance or Austudy

5 x $1,000 travel grants available (selection based on WAM)


Accommocation bannerKedge recommends that you stay in one of the pre-booked “Apart-Hotels”, conveniently located mid-way between the Kedge Luminy campus and the city centre. This option will accommodate you in comfortable studio flats equipped with twin beds, air-conditioning, kitchenettes, house keeping once a week, and free internet access. For more information please visit this link.



This program is currently not accepting applications.